Concept store Lumen Beauty Co. is a fictional brand. This store shows what Growyoo builds on Shopify for beauty and skincare brands. Products, prices and results are illustrative, and nothing here can be purchased.See how Growyoo built it

Free shipping on orders over $50, and two samples in every box.

Skincare that fits your skin, in three steps.

Tell us your skin type and the one thing you’d like to change. We’ll put together a cleanser, a treatment and a moisturizer that work together.

Your skin type
What you’d like to change
  1. 1. Cleanse
  2. 2. Treat
  3. 3. Moisturize

Routine total Save 15% when you add all three

  • Fragrance-freeEvery formula, including the lip balms.
  • Vegan and cruelty-freeNo animal ingredients, no animal testing.
  • RefillableSerums and creams come with refill pouches.
  • Made to be finishedSizes you’ll use up in about eight weeks.

Most reached-for

Shop everything

Find your Skin Tint shade in ten seconds.

Every depth, in four undertones. Check the veins on your wrist: blue reads cool, green reads warm, a mix is neutral, and a greenish-grey cast is olive.

Undertone

Between two shades? Choose the lighter one for a skin-like finish, or try the free sample pair.

Shade 12N

Second Skin Tint SPF 30

$34

Every active, at the percentage that works.

We print the concentration of every active on the front of the bottle, so you know exactly what you’re putting on your skin.

10% Vitamin C

Brightens the look of dull, uneven skin and helps fade the look of dark spots over time.

Found in Glow Serum

5% Niacinamide

Helps skin look smoother and less oily, with pores that look smaller.

Found in Clear Serum

10% Azelaic acid

Softens the look of redness and evens out tone, gentle enough for sensitive skin.

Found in Calm Serum

4% Peptide complex

Supports skin that looks firmer and smoother around the eyes and mouth.

Found in Peptide Serum

3% Ceramides

Help skin hold on to moisture so it feels comfortable, not tight.

Found in Barrier Cream

lumen Glow Serum

Four weeks with Glow Serum.

We asked 112 people with dull or uneven skin to use it every morning for four weeks, then tell us what changed.

  • 92%said their skin looked brighter
  • 87%said their tone looked more even
  • 81%said their skin felt smoother

Illustrative results for this concept store. A real store would show its own consumer-perception study here.

From people with your skin type

4.8 average from 6,320 reviews

★★★★★

I have oily skin that hates everything. The Clear Serum is the first thing that didn’t break me out, and the bottle tells me exactly what’s in it.
Priya S.Oily, acne-proneReviewed Clear Serum

★★★★★

The shade finder put me in 18W and it was right on the first try. I’ve never once ordered a base online without returning it.
Dana M.Combination, warm undertoneReviewed Second Skin Tint

★★★★

Barrier Cream fixed the tight feeling after washing within a week. I wish the jar were bigger, but the refill pouch makes up for it.
Lena K.Dry, sensitiveReviewed Barrier Cream